96% of TV Watching Isn’t Purposeful. Will That Ever Change?

As a kid I spent a lot of time in front of the TV. A LOT OF TIME. That was a cheap, cheap cliché way to start a post so I’m not going to go into the rest of “we only had 6 channels back then and, and, and . . .”

I’m just imagining myself back then if I’d been told “and when you’re a grownup, you’ll be able to watch ANY TV SHOW OR MOVIE EVER MADE, WHENEVER AND WHEREVER YOU WANT TO WATCH IT!!!!!”

I guarantee I would’ve invented time travel and gotten my ass to 2015 or so. We’re almost, but not quite there yet with the promise of the ALL CAPS statement above. But, before I go any further, I must disclose that I haven’t had a TV in my home since at least 5 years ago (aside from monitors used for production work which I don’t use for entertainment). All video content watched in my home is watched on a laptop or iPad.  My wife grew up without a TV, and won me over eventually regarding how we wanted to raise our own kids.

I personally don’t miss the experience of watching things on a big screen. That’s just me. But the majority of the world sure ain’t me, and so with deference to those of you that want to watch TV on a TV but think that cable/satelite pretty much stink (relative to the money you have to pay and the customer service received – or not received) there are plenty of ways to get what you can get “on TV” via the internet in some way, shape, or form. You can also get your local TV channels for free, by purchasing an antenna (which is the top selling item at Best Buy nationwide).


OK, I’m not pulling them out of my ass — the 96% and “top selling” claims were made by the gentleman Andrew Kipen, VP of Marketing for Boxee at a demo I watched at the Streaming Media East conference last week. Where he got them from I don’t know, as he didn’t cite a source in his preso (so consider that a disclaimer, but I have no trouble believing it regardless). Anyhow, Boxee is one of a number of products on the market that basically do the same thing: connect to your TV set much like a cable or satellite box would, and offer a (varying degree of) user interface not altogether dissimilar from what you might use to navigate and play the content on your cable or satellite box, but provide the content that is available on the internet instead (to be blunt many of these products user interfaces stink, but I thought Boxee looked pretty good for the limited amount of time I got to look at it). Some products in this space will also take the input from your cable/satellite so you can get everything from a single UI (have only heard negative reports about the experience of using these).

What our friend from Boxee also demoed was how you can attach a TV antenna to the thing, and get over-the-air (OTA) TV signals as well. If you’re in a metropolitan area with good signal, the picture and sound quality can be BETTER than what you get on cable or satellite for channels broadcast OTA. So for the ever-shrinking variety of what you can get on those channels, it’s free for the price of the top selling item at Best Buy nationwide.

With all this content, why NOT “cut the cord” and kick cable/satellite to the curb? After all, you can get something quite close to a “TV-like experience” with one of these products, and save quite a bit of money at that.

Well, first, let’s get to the bottom of what “watching TV” means. And remember, 96% of that “isn’t purposeful,” meaning 96% of the time, the majority of Americans turn on the TV with nothing particular in mind to watch. Therefore, the traditional model of TV watching goes something like “just entertain me and let me forget my problems.” We flip through the channels and find something to watch. Or not, just flip through for awhile, it really doesn’t matter sometimes.

There is no product on the market today that gives you that experience other than cable/satellite. Not a single one.

So, if 96% of people today consume TV this way, those of us in the “online video business” might be coming at this from only one angle. Yes, the reality is the 96% number will shrink over time. The kids today will never know life without a TiVo, Netflix subscriptions, YouTube, and the rest of what comes down the line in the future (which will evolve faster than we can imagine — one of the reasons why I love working in this biz). But the question I now find myself pondering is will “just entertain me and let me forget my problems” prove to be too strong of a human trait to change people’s viewing habits the way we all think it will? How does that inform the decisions of those of us pushing the envelope in the world of online video?

Best Practices: Morning Focus

The most focused my mind has ever been was the moment I unloaded 6 bullets from a .38 revolver in rapid succession. It was also the only time I’ve ever fired a gun — Howard Thompson the A&R man who signed my band The Rake’s Progress years ago had taken us to a gun club 3 basements below a non-descript building in Tribeca, NYC, for a little “bonding exercise.”

The focus came from being forced to be focused. No other thoughts in the mind but handling the deadly firearm. Anything less could lead to tragic results.

One of the reasons busy people love to play golf is it forces you to block out all the noise in your head and focus 100% on the task at hand. When you’re preparing to take a swing in golf, anything less than 100% focus leads to failure.

This helmet literally saved my skull when I got "doored" back in February.

Personally, I transition daily from the early morning cacophony of my 2 small children to the intensity of a long and challenging work day. I need that transition time to clear my head, to quiet the noise, to hit the “reset” button so-to-speak. For this, I ride my bicycle through the streets of San Francisco.

My morning bike ride requires 100% focus. SF might be “bike friendly” but it is still a dangerous place to ride. I won’t get into the details, but let’s just say anything less than 100% focus could be fatal. Any mental drifting off needs to be identified and stopped immediately.

It’s really not that different from the concept of meditation. In most meditation traditions I’m aware of, the idea is to block out all thoughts and just be present. There are myriad devices to achieve that, whether focusing on the breath, repeating a mantra . . .

My mantra when I ride my bike is “keep your mind in the ride.”

It’s a daily challenge to maintain that focus, but the benefits are twofold:

1) I get to my destination intact
2) I get to my destination with a clear, focused mind

That bike ride FORCES me to stop the rest of the noise in my head. It hits the reset button, so to speak. When I get to my office, I get to start with a clean slate.

If riding your bike to work is a practical option for you, I highly recommend you try it. If not, a “walking meditation” works really well. Get off the train/bus a stop early and walk the last 15 minutes to work. Or figure out some other way to get 15 minutes of time before you start your work day. Leave the phone behind. Be outside and focus on your senses, what you see, smell, hear. Be 100% “offline.”

I once got to do a brief walking meditation with Zen master Thich Nhat Hanh, right before he gave a talk in NYC many years ago. Later that evening I shook hands with Rudy Giuliani and the next day found myself being wheeled on a gurney at high speed into an operating room in order to receive an emergency appendectomy. The world is a funny place.

Deadline or Die

Deadlines are good.

Deadlines keep your clients, your employees, and yourself honest.

Deadlines light the fire under your ass when you need it.

Deadlines let you position your resources where you need them, when you need them.

Some deadlines can be re-negotiated. Some can’t. Make sure you know which ones are which.

Made deadline? You’re a hero and will get hired again. Didn’t make deadline? You might be shown the door instantly.

That is all for now. Must go. Am on a deadline.